Digital brand building + LinkedIn workshops
Educating students, graduates, professionals and businesses on how to build a stand-out brand online for career and business success.
SCHOOLS
Programs designed for students, educators and leadership teams
TERTIARY
Partnering with universities, TAFE and VET sector to upskill students, staff and alumni
WORKPLACES
Empowering employees to develop personal brands for business development
We deliver engaging and interactive digital brand building and LinkedIn workshops and presentations to empower career and business success.
WHAT WE OFFER
Our Be Social. Be Smart. program educates people and teams on how to build effective online profiles, in particular on LinkedIn, and use them to research and share information; create content that showcases their strengths, skills, experience and achievements; make meaningful connections; and collaborate with industry and community.
Our presentations and workshops are tailored for specific groups and we incorporate relevant career, workplace and labour market information into our content.
ABOUT BE SOCIAL BE SMART
Sally Dwyer founded Be Social. Be Smart. in 2015. What started as a program focusing on the positive use of social media for young people soon became a much larger career and personal development program for students, educators, professionals and businesses.
Recognising the need for a program that helps people build their brand online and put their best foot forward for career and networking purposes, Sally developed a suite of workshops and presentations tailored for schools, universities and workplaces. The programs focus on using digital tools like Linkedin to build your brand online, with a side of career motivation, mentoring and business coaching too!
NICE WORDS ABOUT US
The workshop content spoke directly our students and the takeaways were invaluable: building and maintaining a personal brand and leveraging social media as a learning and professional tool are essential life skills.
Sally’s workshop set our team up with the confidence to navigate LinkedIn in ways they couldn’t before. Her workshop was fun, engaging and cleverly tailored to our own business marketing approach. This has been crucial for our business and the way we work to connect to clients.
ORGANISATIONS WE'VE WORKED WITH
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